WELCOME.

The Commerce Dept. is a network of brand and design-led experts and agencies dedicated to helping businesses thrive in the connected economy.

LEADERSHIP

Dustin Longstreth

Dustin is a branding expert and entrepreneur with 15+ years experience across B2C, B2B and retail business sectors. Prior to leading The Commerce Dept., Dustin helped co-found Biowai, an NYC healthtech startup. He also served as Chief Marketing & Strategy Officer for CBX, an NYC brand agency. Clients included AT&T, Vyze (now MasterCard), Pfizer, Duane Reade, PepsiCo, J.M. Smucker Co., Sotheby’s, BMW and Disney, among others.

He is a graduate of Columbia Business School and currently lives on the Upper West Side of NYC with his wife, Kim, and their semi-domesticated children: Hugo, Astrid and Rosalind.

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PARTNERS OF THE DEPT.

TMRW Lab is an independent, business design and strategy firm with experience across branding, sales enablement, technology and product development.

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Pencil Worx is an independent brand design studio led by Sam Ayling.

Sam has 20+ years of experience working at prestigious design firms, including Newell & Sorrell, Interbrand, and Lippincott. His has led major brand design initiatives for Avianca Airlines, Black+Decker, Buoy Health, Cart.com, Centraleyes, Daymaker, Frywall, JanOne, Kelly Brush Foundation, Stanley, Southwest Airlines, Northpond Ventures, and Zus Health, to name a few.